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Montana State University Digital Marketing Strategist in Bozeman, Montana

Position Details

Announcement Number STAFF - VA - 22027

For questions regarding this position, please contact:

Julie Kipfer at (406) 994-5737 or

Classification Title Media/Info Spec

Working Title Digital Marketing Strategist

Brief Position Overview

The Digital Marketing Strategist is charged with developing and implementing digital marketing strategies to increase student enrollment, enhance student retention, and enhance overall reputation of the university through the digital space. The Digital Marketing Strategist ensures a digital first approach is applied to key strategic areas, such as student recruitment and other areas outlined in the strategic plan. The majority of students use search engines to locate prospective universities. Search Engine Optimization ( SEO ) plays a critical role in MSU’s discoverability on the Web. Evaluating and enhancing MSU’s web analytics and digital footprint will be essential to meeting the goals of the strategic plan.

With a focus on enhancing top level university web resources, the incumbent will develop and interpret content for digital distribution and will ensure that MSU’s digital content reflects best in class communications. The Digital Marketing Strategist plays an active role in assisting the marketing and communications team in the development, creation and management of digital campaigns. They will identify high impact resources that can deliver an enhanced ROI and ensure resources are discoverable with a fine-tuned search engine strategy.

Housed in University Communications, and reporting to the director of marketing in collaboration with the director of web communication, this position interacts with creative services, photo/video team, web communications, social media, and news team as well as other internal constituents to develop and implement digital strategies.

Position Number 4M0522

Department University Communications

Division University Communications

Appointment Type Classified

Contract Term Fiscal Year


If other, specify From date

If other, specify End date

FLSA Non-Exempt

Union Affiliation FOCUS-MFPE

FTE 1.0

Benefits Eligible Eligible

Salary Minimum $18.35 per hour, commensurate with experience, education, and qualifications.

Contract Type Classified Salary

If other, please specify

Recruitment Type Open

General Statement

University Communications mission is to enhance MSU’s public image, increase the public’s awareness of MSU’s accomplishments and develop consistent communications that build our reputation. University Communications manages the marketing, promotional and licensing efforts of the university, supports and promotes MSU’s activities through expert and creative communications. We provide a wide range of services to the university community through our operational units: MontanaPBS, MSU News Service, MSU Creative Services, MSU Web and Digital Communications, University Marketing, MSU Public Relations and University Printing. Our staff includes media specialists, writers, editors, graphic designers, photographers, broadcast media specialists, publications specialists, marketing specialists, Web developers and printers.

Duties and Responsibilities

  • Create, update, and improve high-profile MSU academic landing pages with adherence to best practices, branding guidelines, and SEO

  • Translate universities’ recruitment and retention goals into digital strategy to increase student conversions on the MSU web domain

  • Conceptualize, write, and proof media-rich digital copy for online audiences with input from various campus stakeholders

  • Meet with academic and administrative units to improve the presence of their programs on

  • Manage, review, and react to user search data and analytics platform reports to refine content and navigation pathways

  • Identify and develop strategies to enhance academic program pages to enhance discoverability on the web.

  • Develop, implement and measure results of targeted digital ad campaigns.

    Required Qualifications – Experience, Education, Knowledge & Skills

  • Bachelor’s degree in Marketing, Business, Communications, or a related field or an equivalent combination of education and experience.

  • Demonstrated strong writing and editing skills for online audiences

  • Experience with creation and editing of web pages using one or more content management systems (ex. Wordpress, Drupal, Joomla, etc.)

  • Skill in Microsoft Office suite and using web-based software applications

  • Demonstrated experience with the various components of Search Engine Optimization

  • Experience using Google ads console and developing strategy for paid search.

    Preferred Qualifications – Experience, Education, Knowledge & Skills

  • Familiarity with Google Analytics, Google Search Console, or other web analytics platforms

  • Basic working knowledge of HTML & CSS

    The Successful Candidate Will

  • Have a comprehensive understanding of how the Web can be used in an organization’s communications strategies;

  • Maintain attention to detail, meet deadlines, and prioritize competing demands;

  • Have the ability to work independently on a wide variety of tasks;

  • Exercise good judgment, strong analysis, problem solving skills, and self-motivation while working on unique issues for faculty, staff, and students;

  • Work productively in a team-oriented environment;

  • Have strong written and verbal communication skills;

  • Possess strong planning, project management, and organization skills;

    Position Special Requirements/Additional Information

This job description should not be construed as an exhaustive statement of duties, responsibilities or requirements, but a general description of the job. Nothing contained herein restricts Montana State University’s rights to assign or reassign duties and responsibilities to this job at any time.

Physical Demands

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily with or without reasonable accommodations. The requirements listed above are representative of the knowledge, skill, and/or ability required.

This position has supervisory duties? No

Number of Vacancies 1

Desired Start Date Upon completion of a successful search.

Position End Date (if temporary)

Open Date

Close Date

Applications will be:

Review of applications will be on a continual basis and will continue until the position is filled.

Special Instructions

Diversity Statement

Montana State University values diverse perspectives and is committed to continually supporting, promoting and building an inclusive and culturally diverse campus environment. MSU recognizes the importance of work-life integration and strives to be responsive to the needs of dual career couples ( .

Montana State University is committed to providing a working and learning environment free from discrimination. As such, the University does not discriminate in the admission, access to or conduct of its educational programs and activities nor in its employment policies and practices on the basis of an individual’s race, color, religion, national origin, creed, service in the uniformed services (as defined in state and federal law), veteran’s status, sex, age, political ideas, marital or family status, pregnancy, physical or mental disability, genetic information, gender identity, gender expression, or sexual orientation. In support of the University’s mission to be inclusive and diverse, applications from qualified minorities, women, veterans and persons with disabilities are highly encouraged.

Montana State University makes accommodation for any known disability that may interfere with an applicant’s ability to compete in the hiring process or an employee’s ability to perform the duties of the job. To request an accommodation, contact the Human Resources Office, PO Box 172520, Montana State University, Bozeman MT 59717-2520; 406-994-3651; .

In compliance with the Montana Veteran’s Employment Preference Act, MSU provides preference in employment to veterans, disabled veterans, and certain eligible relatives of veterans. To claim veteran’s preference please complete the veteran’s preference information located in the Demographics section of your profile.

MSU ’s Non-Discrimination Policy and Discrimination Grievance Procedures can be located on the MSU Website: ( .