Black & Veatch Social Media Marketing & Communications Specialist - Remote United States in Helana, Montana
Social Media Marketing & Communications Specialist - Remote United States
Date: Dec 2, 2021
Company: Black & Veatch Family of Companies
We believe real value is powered by the unique skills and experiences of our professionals. The interchange of ideas from a diverse group of people gives our teams an expanded perspective and the ability to find better solutions for our clients.
Company : Black & Veatch Corporation
Req Id : 55987
Job Title : Social Media Marketing & Communications Specialist - Remote United States
Location : USVRTL
Business Unit Sector : COR-CORP-SHARED SERVICES
Opportunity Type : Staff
Relocation eligible : No
Full time/Part time : Full-Time
Project Only Hire : No
Visa Sponsorship Available: No
The Social Media Marketing & Communications Specialist position will serve as a subject matter expert in social and digital media strategy development and tactical campaign execution. Reporting to the Social Media Marketing & Communications Manager, this individual can be based in/near our Atlanta, Boston, Chicago, Denver, Houston, Los Angeles, New York, Portland, Seattle or Washington DC regional offices, and will guide and support global reputation, marketing and revenue growth efforts for an enterprise-level B2B brand.
This is a subject matter expert position, with responsibility for overseeing and executing projects as they relate to the company’s social media marketing objectives, including thought leadership activities, branding, recruiting, employee advocacy, executive support and reputation management. Primary responsibility is to manage element(s) of the company’s social media presence across organic, paid and advocacy channels, in collaboration with the promotional activities across other marketing teams. This professional must understand and communicate the social media strategy and vision to assigned work groups and internal clients. They will ensure alignment to functional, market segment and sales-enabling strategies across our global footprint. Critical skills include social media strategy development and execution, copywriting, campaign performance management, promotion and engagement strategies, social analytics and familiarity with leading social media platforms and best practices. Experience in branding activities including marketing campaigns, search engine optimization and marketing automation platforms is preferred. Experience with global B2B social media strategies and tactics is a must.
Can be based in/nearAtlanta, Boston, Chicago, Denver, Houston, Los Angeles, New York, Portland, Seattle or Washington DC.
Ability to travel up to 5%.
Responsible for implementing an engaging and unique company “voice” across all social media platforms and ensuring that all messages adhere accordingly.
Create and maintain a social media strategy plan and content calendar, inclusive of a content marketing strategy, and goals and mechanisms for measurement and reporting.
Respond to comments and inquiries as appropriate; monitor for awareness and engagement opportunities when needed.
Project management for a work group or project team. Act as a subject matter expert and resource regarding social-media related matters and convene with internal partners and other stakeholders as needed to ensure strategy and messaging are consistent, coordinated, and optimized.
Aids in the establishment of priorities; provides work direction and assignments; monitors work to ensure deliverables are completed on time and adhere to quality standards.
Tracks budget for social media campaigns and monitors results.
Communications & Marketing
Participates in the development and implementation of strategic plans that maximize company sales and contribute to profitable growth.
Focus is on a single, easily identified brand
Basic understanding of SEO principles (e.g., keyword research and Google Analytics), and how SEO informs a social media strategy.
Manages social media activities e.g. leading projects, developing/reviewing/ editing/approving all forms of content for digital use.
Participates in forecasting of internal and external needs to develop content for a wide variety of complex marketing and communications applications and programs.
Responsible for managing a production schedule.
Applies advanced communication knowledge, skills and principles.
Ability to manage multiple projects simultaneously, utilizing critical thinking and problem solving to prioritize work.
Monitors budget performance of assigned projects.
Stays well-versed in social media trends and emerging opportunities for the brand.
Preferred experience: 5+ years progressive experience, including 2+ years supervising campaigns or projects.
Experience with curating and creating digital content that resonates with desired audiences
Familiarity in working with creative resource teams to develop engaging, experiential content optimized for each social channel.
Ability to develop, drive, report on and optimize global-level social strategies
Ability to analyze campaigns and provide actionable feedback to contributors/stakeholders across business lines. Results and ROI should tie back to marketing/recruitment/branding objectives.
Experience in providing direction to assigned project teams or work groups in a lead project management capacity.
Proactive and works well in both independent and collaborative settings.
Deep understanding of mainstream social media channels (with extensive knowledge of LinkedIn specifically) and associated third-party social media management tools, such as Hootsuite, Sprout Social, Sprinklr, etc.
Experience using social media channels for community building, crisis response and reputation management.
Strong writing, editing & proofreading skills, with an emphasis on attention to detail.
Education: Bachelor's degree in marketing, communication, or a related field; or equivalent experience
Experience: 4+ years related experience
All applicants must be able to complete pre-employment onboarding requirements (if selected) which may include any/all of the following: criminal/civil background check, drug screen, and motor vehicle records search, in compliance with any applicable laws and regulations.
Work Environment/Physical Demands
Typical office/home office environment. Physical Demands: Sitting, talking, grasping, hearing, keyboard input, seeing, writing, reaching, stooping, crouching, walking, standing for extended periods of time, extensive screen time.
MAC: Marketing & Communications
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Black & Veatch is committed to being an employer of choice by creating a valuable work experience that keeps our people engaged, productive, safe and healthy.
Our comprehensive benefits portfolio is a key component of this commitment and offers an array of health care benefits including but not limited to medical, dental and vision insurances along with disability and a robust wellness program.
To support a healthy work-life balance, we offer flexible work schedules, paid vacation and holiday time, sick time, and dependent sick time.
A variety of additional benefits are available to our professionals, including a company-matched 401k plan, adoption reimbursement, tuition reimbursement, vendor discounts, an employment referral program, AD&D insurance, pre-taxed accounts, voluntary legal plan and the B&V Credit Union. Professionals may also be eligible for a performance-based bonus program.
We are proud to be a 100 percent ESOP-owned company. As employee-owners, our professionals are empowered to drive not only their personal growth, but the company's long-term achievements - and they share in the financial rewards of the success through stock ownership.
By valuing diverse voices and perspectives, we cultivate an authentically inclusive environment for professionals and are able to provide innovative and effective solutions for clients.
Black & Veatch Holding Company, its subsidiaries and its affiliated companies, complies with all Equal Employment Opportunity (EEO) affirmative action laws and regulations. Black & Veatch does not discriminate on the basis of age, race, religion, color, sex, national origin, marital status, genetic information, sexual orientation, gender Identity and expression, disability, veteran status, pregnancy status or other status protected by law.
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Notice to External Search Firms : Black & Veatch does not accept unsolicited resumes and will not be obligated to pay a placement fee for unsolicited resumes. Black & Veatch Talent Acquisition engages with search firms directly for hiring needs.