System One Brand Analysis Manager in Helena, Montana
Brand Analysis Manager
Employment Type: Full Time
Date Posted: 7/25/2023
Job Number: JO-2307-2244
Pay Range: Negotiable
Our Fortune 500 client's Brand Strategy and Identity team is seeking a Brand Analysis Manager to lead a team of brand experts who will harness the power of brand analysis to help empower data-informed brand strategy and brand design decisions aligned to internal and customer objectives.
We believe the world needs technology that can enrich the lives of every person on earth. For over 50 years, our technology has sparked some of the world's greatest innovations and addressed key technology inflection points, and we're just getting started. As we enter the era of distributed intelligence and pervasive computing, will continue to be the catalyst that moves the world forward, where our rich legacy drives our future, and where the pursuit of something wonderful fuels everything we do.
Annual Salary Range for jobs which could be performed in US, Colorado, New York, Washington, California: $136,750.00-$232,630.00
*Salary range dependent on a number of factors including location and experience
Duties & Responsibilities
Help hire, train, develop, and manage a team of brand analysts
Deliver insightful analysis to support upfront brand discovery and learnings (executive interviews, brand audits, ecosystem and competitive brand landscapes, industry brand trends)
Deliver insightful analysis to support backend brand decision making (analyst interviews, customer testing, cultural and linguistic testing)
Collaborate with the Product Brand Strategy and Brand Design teams to transform business questions into brand research hypotheses
Collaborate with the Insights and Activation team to develop, design, and interpret both qualitative and quantitative brand research
Translate brand research findings into actionable brand strategy opportunities
Prepare and present findings in an impactful, easily digestible format
Manage brand analysis request fulfillment, project timelines, and queue prioritization, liaising with senior leadership team as appropriate
Coordinate with internal partners and external agency teams to deliver clear briefs, iterative improvements, and innovative results
Develop relationships with business, product, sales, and marketing teams to educate and influence on brand
Identify, develop, and lead the implementation of new and innovative brand analysis capabilities
Skills & Qualifications
Clear understanding of product and corporate brand strategy and identity
Acute understanding of business objectives and products
Proven track record of developing and applying insights to further strategic brand goals
Must be comfortable working with executive level stakeholders
Proven skills to influence brand strategy and visual identity
Demonstrated experience and success in working in multi-faceted, cross-functional teams
Strong communication (verbal, written) and organizational skills
Exceptional and quick building of clear and compelling PowerPoint decks
Works equally well in teams and independently
Manages a diverse range of simultaneous projects
Culture of continuous improvement, testing, and deployment of new capabilities
Experience directing agencies and vendors to deliver results
Education & Experience
Minimum qualifications are required to be initially considered for this position. Preferred qualifications are in addition to the minimum requirements and are considered a plus factor in identifying top candidates.
7+ years of experience in B2B marketing, brand strategy, or brand analysis
3+ years of experience preparing and presenting to executive level stakeholders
2+ years of experience leading brand strategy and brand analysis projects for major tech brands
This position not eligible for immigration sponsorship.
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Diversity Inclusion & Customer Service Statement
TeamPeople is an organization dedicated to providing superior customer service. Outstanding customer service encompasses everything from performing the technical, creative and operational aspects of our jobs to the best of our ability, to going the extra mile to assist our customers and colleagues in any way.
We respect, value and celebrate the unique attributes, characteristics and perspectives that make each person who they are. We also believe that bringing diverse individuals together allows us to collectively and more effectively address the issues that face our customers. It is our aim, therefore, that our partners, strategies and investments reflect these core values. TeamPeople is dedicated to providing superior customer service and is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, age, national origin, disability, family care or medical leave status, genetic information, veteran status, marital status, or any other characteristic protected by applicable federal, state, or local law.
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