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Change Healthcare Marketing Specialist, Change Healthcare Community (Remote) in Helena, Montana

Marketing Specialist, Change Healthcare Community (Remote)

Overview of Position

The Change Healthcare Enterprise Marketing team is looking for a health tech centric community leader to join us as a Marketing Specialist for the Change Healthcare Community. You will be the public face of the site and its community programs.

This unique role focuses on building a comprehensive community nurture program that results in compelling technical content for our audience of developers, sysadmins, and digital health enthusiasts of all kinds. Given the publication's focus and commitment to these audiences, doing so will require a significant understanding of the Change Healthcare Platform and its underlying technology

This role is focused on supporting the growth agenda for Change Healthcare by driving demand creation for the Change Healthcare Marketplace, APIs, Developer Portal and associated business units through the Change Healthcare Community. The site is dedicated to publishing audience-specific content collaboratively produced with its readers. While each business unit has its unique lens and community, community managers learn from each other as a team of experts to develop engaging and genuine peer-to-peer connections.

What will be my duties and responsibilities in this job?

  • Focus on maintaining and direct point of contact of the long-term community content strategy and its associated nurture framework for Change Healthcare Community, including the targeted audience and the channels used to pursue connection

  • Regularly recruit new authors while ensuring repeat contribution, source and review technical content each week, and expand readership through public presentations and participation in channels where the community is active

  • Maintain expert knowledge of the publication's specific audience

  • Work directly with authors to curate and review compelling content for the publication

  • Ensure authors will enjoy their experience with the editorial process

  • Coach authors to continually improve story selection and story quality for the reader persona

  • Nurture authors to be the best community members they can be

  • Represent the community by following its guidelines and Code of Conduct

What critical skills are needed for you to consider someone for this position?

  • Bachelor’s degree but MBA Preferred

  • 3-5+ years of marketing experience

  • Experience building, nurturing, and growing communities of shared interests, preferably in a health tech ecosystem

  • Exceptional project management skills and ability to manage multiple simultaneous projects and priorities.

  • Proven demand management, event management, customer marketing and/or field marketing experience

  • General understanding of customers, solutions, and the buyer’s journey, and how marketing tactics can be applied at various stages of the marketing pipeline.

  • Working knowledge of CRM systems and processes, along with marketing automation tools and systems

  • Strong interpersonal and communication skills combined with the ability to build relationships across the organization (e.g. product, sales, marketing operations, etc.) and collaborate as necessary to accomplish goals.

  • General knowledge of Microsoft Office suite

  • Domain-specific expertise in some portion of our community of developers, sysadmins, and health tech enthusiasts.

  • Excellent spoken and written English and the ability to collaborate with the UTC-4 time zone throughout the week

What other skills/experience would be helpful to have?

  • Knowledge of technology (software) and community concept is key, knowledge of the healthcare information space generally is a plus, but not a requirement.

  • Tech community marketing experience highly preferred

  • Publicly visible credibility in at least one of the subcommunities of interest to APIs, RCM, Decision Support, Value Based Care, etc

  • Excellent community management skills and willingness to be accountable for the continued engagement of the community of authors and users of Change Healthcare Community

  • Excellent communication skills, ability to host meetings, manage a Discourse forum, collaborate through online channels, and email with members of our community programs and their stakeholders

  • Experience with publications from article input to publication, previous experience as a part of a daily content publication system for a company or community blog

  • Understanding of technical writing; experience publishing technical content like blog posts, video streams, or documentation for digital health projects

  • Data focused; experience working backward from analyzing and interpreting data

#li-remote

Join our team today where we are creating a better coordinated, increasingly collaborative, and more efficient healthcare system!

COVID Mandate

As a federal contractor, Change Healthcare is adhering to the Executive Order which mandates vaccination. As such, we are requiring all U.S. new hires and employees to show proof of being fully vaccinated for COVID-19 or receive an approved accommodation by their date of hire, as a condition of employment.

As we continue to navigate the ever-changing COVID-19 pandemic, we remain committed to doing our part to ensure the health, safety, and well-being of our team members and our communities. Proof of vaccination or accommodations requests will be collected once an offer is accepted with Change Healthcare. All accommodation requests will be carefully considered but are not guaranteed to be approved.

Equal Opportunity/Affirmative Action Statement

Change Healthcare is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, genetic information, national origin, disability, or veteran status. To read more about employment discrimination protections under federal law, read EEO is the Law at https://www.eeoc.gov/employers/eeo-law-poster and the supplemental information at https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf.

If you need a reasonable accommodation to assist with your application for employment, please contact us by sending an email to applyaccommodations@changehealthcare.com with "Applicant requesting reasonable accommodation" as the subject. Resumes or CVs submitted to this email box will not be accepted.

Click here https://www.dol.gov/ofccp/pdf/pay-transp_%20English_formattedESQA508c.pdf to view our pay transparency nondiscrimination policy.

California (US) Residents: By submitting an application to Change Healthcare for consideration of any employment opportunity, you acknowledge that you have read and understood Change Healthcare’s Privacy Notice to California Job Applicants Regarding the Collection of Personal Information (https://www.changehealthcare.com/privacy-notice/privacy-notice-to-california-job-applicants) .

Change Healthcare maintains a drug free workplace and conducts pre-employment drug-testing, where applicable, in accordance with federal, state and local laws.

Change Healthcare is an equal opportunity employer. All qualified applicant will reveive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, genetic information, national origin, disability, or veteran status.

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