Verint Systems, Inc. Product Marketing Senior Director in Helena, Montana
At Verint, we believe customer engagement is the core of every global brand. Our mission is to help organizations discover opportunities previously only scarcely imagined by connecting work, data, and experiences enterprise wide. We hire innovators with the passion, creativity, and drive to answer constantly shifting market challenges and deliver impactful results for our customers. Our commitment to attracting and retaining a talented, diverse, and engaged team creates a collaborative environment that openly celebrates all cultures and affords personal and professional growth opportunities. Learn more at www.verint.com.
Overview of Job Function:
The Product Marketing Senior Director, as part of the Go-To-Market Digital-First Engagement team, quarterbacks all offering related activities across the company for our Engagement Orchestration solutions. They will focus on driving business growth for Verint’s Engagement Orchestration Solutions. The PMSD is responsible for driving Engagement Orchestration go-to-market strategy, developing offerings, and building tools, messaging, collateral, and sales enablement materials to support market growth.
Principal Duties and Essential Responsibilities:
Messaging - develop solution positioning and messaging that differentiates Verint and resonates with buyers, highlighting business value, impact, and ROI.
Content - partner with marketing and sales enablement to create compelling sales collateral and engaging training that reinforces offering positioning and messaging.
Sales Enablement - deliver compelling enablement training for our global sales, presales, partners, and services organizations in support of new offering launches.
Customer success - engage with customers to understand their needs, buying behaviors and help them achieve maximum ROI and value making them strong Verint advocates.
Competitive intelligence - track and deeply understand the competitive landscape for legacy players and new entrants and develop competitive positioning for analytics offering against key competitors.
Communication - influence industry analysts, traditional and social media, customer advisory boards.
Customer interaction - help facilitate and drive interaction on Verint’s online community, analytics user group and marketplace.
Collaborate - with other GTM leads to create holistic customer engagement portfolio.
Bachelor’s degree in marketing, technology, business, or equivalent experience.
15+ years in software solutions marketing, product marketing, product management or go-to-market experience.
Proven ability to drive the strategy of a market leading software solution with double digit annual growth.
Experience in a similar role with desktop, CRM, or CCaaS solutions.
Strong collaboration skills with the ability to influence and work effectively in a highly matrixed environment to garner support, transfer enthusiasm, spark innovation, drive execution and resolve conflicts and challenges.
Effective at interacting with a wide range of audiences, including the executive level, demonstrating exceptional interpersonal, oral, and written communications abilities.
Effective problem solver with strong business acumen, creativity, and analytical skills.
Adept at quickly understanding new technologies and identifying business value.
Successful completion of a background screening process including, but not limited to, employment verifications, criminal search, OFAC, SS Verification, as well as credit and drug screening, where applicable and in accordance with federal and local regulations.
Familiarity with digital customer engagement and AI driven software solutions.
Experience in marketing or consulting on cloud-based enterprise software solutions.