Marriott Senior Manager, Mobile App Analytics in Helena, Montana
Job Number 22136076
Job Category Sales & Marketing
Location Marriott International HQ, 7750 Wisconsin Avenue, Bethesda, Maryland, United States
Located Remotely? Y
Position Type Management
The Sr. Manager, Mobile App Analytics provides analytical support to the Mobile App organization and evaluates the performance of Mobile App to inform product direction . We are looking for an experienced Analytics leader, with a unique combination of analytical, technical and leadership skills to implement our Native App analytics solutions. In this role, you will provide digital analytics support to our Mobile App product managers and developers. You will provide thought leadership on how to leverage digital analytics and Adobe data to drive better decisions across the company. An ideal candidate should have strong consultative and relationship management skills. This person should also be knowledgeable in the latest digital analytics solutions and technologies. The Sr. Manager operates with considerable independence, develops analytics strategies and roadmap to deliver insights and knowledge for action, while managing multiple competing priorities and stakeholders. This position is part of the broader Global Insight, Strategy + Analytics team, which is charged with developing and utilizing state-of-the-art analytic approaches to generate business intelligence about customer attitudes and behaviors across all customer-facing touch points along the B2C and B2B customer journeys.
This position is remote and candidate can reside anywhere in US.
Education and Experience Required
4-year degree from an accredited university in Computer Science, Information Technology, Engineering, Operations Research, Business or Math or other quantitative discipline
5+ years’ experience in product, customer, or other related analytics fields, demonstrating progressive career growth and a pattern of exceptional performance
Experience gathering and manipulating data with SQL. Experience analyzing large data sets in Python, R, or SAS, and visualizing outputs in Tableau
Experience with Adobe Analytics/Google Analytics/Tag management systems
Familiarity with A/B testing concepts and analysis
Education and Experience Preferred
Advanced degree in operations research, applied mathematics, statistics, economics, business analytics, engineering etc.,
Experience with Digital Analytics including leading, designing, and analyzing marketing or digital experimentation (A/B or MVT) to improve the customer experience
Strong data analysis skills and experience required, including querying and manipulation of billions of records of data, independently structuring analysis and synthesizing large volumes of complex information from multiple sources, synthesizing insights into stellar visualizations, and applying strong knowledge of statistical analysis techniques
Experience with data science including building machine learning models to discover trends and patterns, and building data products to extract valuable business insights
Experience of statistical methods with regards to study design and analysis
Demonstrated ability to communicate effectively with associates having business or technical backgrounds
Demonstrated ability to articulate clearly and present complex issues to associates at all organizational levels
CORE WORK ACTIVITIES
Develop product analytics capability to serve needs including
Identify, align on, and analyze meaningful KPIs (Key Performance Indicators) to drive performance across Mobile App
Design and own effective dashboards & reports to support analytics capabilities and provide insights as well as recommendations for changes
Establish and share best practices around Mobile App product analytics
Define benchmarks to provide stakeholders with the ability to monitor product performance in an actionable way
Conduct customer analysis and link Mobile App customers to broader Marriott Loyalty and Marketing ecosystem to drive decision making
Support ad hoc analysis as required across the Mobile App leadership team
Develop Mobile App analytics data standard to ensure the right information is captured, useful metrics are measured, and actionable insights can be derived
Partner with the Digital Experiment and Mobile App Product team to support A/B testing setup, implementation and measurement
Work with Adobe tagging and Digital data engineering team to define data tracking requirements
Stay abreast of the latest technologies and techniques in the Mobile App analytics industry
Convince key decision makers of business benefits of the proposed solutions using Advanced Analytics
Continually enhance and evolve our Mobile App analytics processes and tools
Lead the incorporation and study of new sources of data to improve the quality of our analysis
Collaborate across organization boundaries including Mobile App Product, Loyalty Marketing, Digital Merchandising, and Advanced Data Science team to define analytics strategies
Work with Digital Data Engineering team and Site tagging team to create processes for audits to ensure Mobile App data is captured accurately with high quality
Delivering on the Needs of Key Stakeholders
Understands and meets the needs of key stakeholders
Develops specific goals and plans to prioritize, organize, and accomplish work
Determines priorities, schedules, plans and necessary resources to ensure completion of any projects on schedule
Collaborates with internal partners and stakeholders to support business/initiative strategies
Communicates concepts in a clear and persuasive manner that is easy to understand
Generates and provides accurate and timely results in the form of reports, presentations, etc.
Demonstrates an understanding of business priorities.
Manages small software development projects and provides support to larger scale departmental initiatives
Responds to, solves, and makes decisions on more complex/non-routine business requests with limited to moderate supervision
Provides training and technical guidance to less senior staff, where appropriate, and serving as point-of-contact for problem resolution
Supports Data Governance initiatives
Adaptability – Maintains performance level under pressure or when experiencing changes or challenges in the workplace.
Communication –Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.
Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from various sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action.
Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.
Strategy Development - Develops business plans by exploring and systematically evaluating opportunities with the greatest potential for producing positive results; ensures successful preparation and execution of business plans through effective planning, organizing, and on-going evaluation processes.
Building and Contributing to Teams - Participates as a member of a team to move toward the completion of common goals while fostering cohesion and collaboration among team members.
Strategy Execution – Ensures successful execution across of business plans designed to maximize customer satisfaction, profitability, and market share through effective planning, organizing, and on-going evaluation processes.
Driving for Results - Sets lofty standards of performance for self-and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self-and/or others toward the accomplishment goals; proactively acts and goes beyond what is required.
Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and ensure work is completed.
Customer Relationships - Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the company’s service standards.
Coworker Relationships - Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships .
Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.
Generating Talent and Organizational Capability
Organizational Capability - Evaluates and adapts the structure of assignments and work processes to best fit the needs and/or support the goals of an organizational unit.
Talent Management - Provides support and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.
Learning and Applying Professional Expertise
Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others.
Business Acumen - Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges.
Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges.
Basic Competencies - Fundamental competencies required for accomplishing basic work activities.
Basic Computer Skills - Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.).
Mathematical Reasoning - Adds, subtracts, multiplies, or divides quickly, correctly, and in a way that allows one to solve work-related issues.
Oral Comprehension - Listens to and understands information and ideas presented through spoken words and sentences.
Reading Comprehension – Understands written sentences and paragraphs in work related documents.
Writing - Communicates effectively in writing as appropriate for the needs of the audience.
This position requires proof of full vaccination against COVID-19 prior to the first date of employment, subject to applicable law. If you are offered employment, this requirement must be met by your date of hire, unless a reasonable accommodation request is received and approved.
Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.
Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. We believe a great career is a journey of discovery and exploration. So, we ask, where will your journey take you?