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Sr. Field Marketing Manager US Northeast – Regional Marketing in Helena, Montana

Sr. Field Marketing Manager US Northeast – Regional Marketing

Published On

Sep 14, 2022

Location

US Home, United States of America

Contract Type

Full Time Permanent

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Apply Now (https://avevahr.secure.force.com/recruit/fRecruit__ApplyJob?vacancyNo=VN8606)

About Our Opportunity

Sr. Field Marketing Manager US Northeast – Regional Marketing

Location: US -Northeast region (Remote)

The Senior Manager, Regional Marketing AMERICAS will serve as an integral member of the AVEVA Regional marketing leadership team and will support the Director, Regional Marketing in developing and executing AMERICAS Marketing, across every marketing and communications function, supported by a global team of marketing and communications professionals, as well as being directly responsible to manage marketing team members allocated to your assigned market/geographic region of responsibility.

This role will uniquely lead:

• Responsible for all aspects of Marketing and Communications in your assigned market/geographic region of responsibility including but not limited to: market segmentation and strategy, campaign selection and localization, execution via direct and indirect channels, communications across analysts, press (AR/PR) and social media, and strategic alliance relationships.

• Analysis and optimization of performance to continually look for opportunities to improve the impact and effectiveness of AVEVA Marketing initiatives. Providing input to the Director, Regional marketing on where these opportunities exist and how best to exploit them.

• Execution of customer-facing marketing tactics across integrated campaigns and branding programs across AMERICAS or in your assigned market/geographic region of responsibility to increase AVEVA awareness and to reposition AVEVA as a digital transformation partner.

• Implementation of strategic Account Based Marketing initiatives across Sales and Marketing to increase our relationships and build business with targeted accounts.

• Optimizing digital marketing capabilities in your assigned market/geographic region of responsibility in partnership with global marketing peers, identifying regional target audiences and tailoring digital and social programs that engage and grow AVEVA’s social footprint in each region, attracting in-bound interest with prospects and customers.

• Strong strategic relationships with global Marketing peers, regional sales teams, and our partner channel organizations including our strategic partnership with Schneider Electric and other technological partners and strategic alliances E.g. Microsoft

Primary Responsibilities: You will do

• Facilitate developing a world-class AVEVA regional marketing strategy in your assigned market/geographic region of responsibility with strong internal stakeholder support, informed by leading-edge industry best practices.

• Lead your assigned market/geographic region of responsibility to execute strong, cohesive regional plans that increase marketing originated and influenced revenue contribution and measures and improves Marketing Return on Investment (ROMI).

• Be a champion for new approaches, models, and processes that optimize impact in regional brand awareness and demand generation, providing input and support to the Director, Regional Marketing on such initiatives.

• Drive revenue growth through demand generation boards aimed at reviewing pipeline performance, driving alignment of perspective and needs, overseeing execution and tracking ROI of the relevant sales and marketing campaigns.

• Support the Director, Regional Marketing in Developing and implementing marketing best practices across the group.

Knowledge, Skills & Experience Required: You will have:

• Experienced marketing leader, ideally with previous people management / leadership experience in a B2B marketing organization in a complex / high-tech environment

• Proven successful achievements demonstrating increasing responsibilities and skill development in mid- and large-enterprise B2B Software marketing on a global scale

• Strong track record leading regional marketing, as well a global functions of integrated campaign design and execution, channel marketing and marketing operations for B2B software businesses

• A diplomatic individual with excellent influencing skills and experience working within a multi-cultural environment

• Experience building and maintaining strong partnerships with sales leadership and other marketing stakeholder leadership teams

• Inspirational leader who can inspire our team to high achievement, can manage the detail and can ensure focus on clear end-game objectives

• Creative and innovative individual with the ability to challenge where appropriate and the pragmatism to engage with stakeholders to effect change

• Extensive experience managing marketing budgets and communicating success

• Proven record of developing strategic performance marketing plans and leading implementation

• Excellent verbal and written communication

• Strong presentation skills

• Passionate team player

• Strong sense of personal initiative with a passion to continue to grow and advance to increasing levels of responsibility as part of AVEVA’s execution talent pipeline

‘As travel conditions allow business travel, this role is expected to visit regions to engage in on the ground activities and be a role model to the team, with travel up to 50% of the year.

About AVEVA

AVEVA is a global leader in industrial software, driving digital transformation and sustainability. By connecting the power of information and artificial intelligence with human insight, AVEVA enables teams to use their data to unlock new value. We call this Performance Intelligence. AVEVA’s comprehensive portfolio enables more than 20,000 industrial enterprises to engineer smarter, operate better and drive sustainable efficiency. AVEVA supports customers through a trusted ecosystem that includes 5,500 partners and 5,700 certified developers around the world. The company is headquartered in Cambridge, UK, with over 6,500 employees and 90 offices in over 40 countries. Learn more at www.aveva.com.

Copyright © 2021 AVEVA Solutions Limited. All rights reserved. AVEVA Solutions Limited is owned by AVEVA Group plc. AVEVA, the AVEVA logos and AVEVA product names are trademarks or registered trademarks of AVEVA Group plc or its subsidiaries in the United Kingdom and other countries. Other brands and product- names are the trademarks of their respective companies

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