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Lumen Sr. Lead Marketing Manager - Security in Helena, Montana

About Lumen

Lumen is guided by our belief that humanity is at its best when technology advances the way we live and work. With 450,000 route fiber miles serving customers in more than 60 countries, we deliver the fastest, most secure global platform for applications and data to help businesses, government and communities deliver amazing experiences. Learn more about Lumen’s network, edge cloud, security and communication and collaboration solutions and our purpose to further human progress through technology at news.lumen.com, LinkedIn: /lumentechnologies, Twitter: @lumentechco, Facebook: /lumentechnologies, Instagram: @lumentechnologies and YouTube: /lumentechnologies.

The Role

We are seeking a Product Marketing Manager for Security to drive the creation and delivery of unique market positioning and sales enablement for our network portfolio of solutions, including software defined networking. The ideal candidate will have a passion for technology, a life-long approach to learning, and a collaborative nature that works with multiple resources to identify and develop valuable customer outcomes from highly technical inputs.

The Product Marketing Manager for Security is expected to be the technical subject matter expert for their portfolio of offerings – understanding and monitoring the changing market and audience landscape for SD-WAN solutions and SASE technologies. The candidate will leverage their understanding of the customer, market and product portfolio to craft unique go-to-market messaging, produce sales training and collaterals; as well as influence the direction of product roadmaps for delivering the ideal customer experience.

This is a highly visible role across the organization that will require collaboration with cross-functional teams including Product Management and Product Development, Marketing Communications (lead-gen campaigns), Corporate Communications, Sales Enablement and Training, Analyst Relations, as well as the Sales Organization.

To meet these requirements, the candidate must first have an expert level understanding of software defined networking. Second, they must be familiar with messaging the value of these solutions to multiple tiers of decision makers. And finally, they must possess communication channel experience to create and package marketing messages targeting a variety of customer and prospect personas.

The Product Marketing Manager for Security works independently and therefore must be self-motivated. The incumbent will work with a minimum of supervision and is expected to meet and exceed goals.

The Main Responsibilities

  • Designs impactful product marketing strategies to drive profitable revenues.

  • Translates highly technical information into succinct customer outcome messaging to develop value propositions, differentiators, messaging, proof points, and claims.

  • Leads internal and external launch of new products/services, including sales and partner enablement.

  • Owns the go-to-market strategy and associated deliverables for their portfolio of offerings.

  • Develops and executes sales enablement plans to ensure sales understanding at various technical levels.

  • Creates content for sales enablement and marketing activation that generates qualified leads.

  • Composes and manages the creation of sales training and enablement tools including sell sheets, FAQs, competitive positioning, training and internal awareness communications.

  • Compose content and manage the build of external marketing assets including brochures, case studies, customer presentations, newsletters, website, blogs and other social media.

  • Partners with marketing teams to drive the messaging in premium content such as infographics, white-board videos, webinars and other lead-gen campaign activities.

What We Look For in a Candidate

  • Bachelor’s degree in Business, Marketing, Advertising, Electrical or Network Engineering, or related field in the communication and technology disciplines. Masters Degree in Business, Marketing, or Engineering preferred

  • 7-10 years of work experience in a progressively responsible marketing position

  • Experience working within a Security related discipline preferred

  • Experience in a product marketing, sales enablement, product management or related role in the Technology field/market

  • A deep understanding of network and IT solutions and the competitive space within them.

  • Advanced communication and listening skills to interact with and work with a wide range of people and functions within the marketing disciplines including database, IT, product, channel, advertising and analyst relations.

  • Direct B2B marketing experience with solid knowledge of marketing tactics.

  • Knowledge of go-to-market (GTM) launch activities through the full lifecycle.

  • Strong analytical and strategic thinking skills.

  • A great attitude - willingness to learn new skills, take initiative, and collaborate across teams.

  • Aptitude to quickly come up to speed on new technology concepts. Passion to evangelize disruptive new technologies.

  • Ability to react to frequent changes in duties and volume of work.

  • Comfortable accepting responsibility for medium to large scale projects involving multiple resources and spanning many months from start to finish.

  • Ability to manage multiple concurrent activities.

  • The ability to write compelling marketing copy targeting identified business personas is a plus for the candidate seeking this position.

What to Expect Next

Requisition #: 271431

EEO Statement

We are committed to providing equal employment opportunities to all persons regardless of race, color, ancestry, citizenship, national origin, religion, veteran status, disability, genetic characteristic or information, age, gender, sexual orientation, gender identity, marital status, family status, pregnancy, or other legally protected status (collectively, “protected statuses”). We do not tolerate unlawful discrimination in any employment decisions, including recruiting, hiring, compensation, promotion, benefits, discipline, termination, job assignments or training.

Disclaimer

The above job definition information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Job duties and responsibilities are subject to change based on changing business needs and conditions.

Salary Range

Salary Min :

85230

Salary Max :

140000

This information reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location. Individual pay is based on skills, experience and other relevant factors.

This position is eligible for either short-term incentives or sales compensation. Director and VP positions also are eligible for long-term incentive. To learn more about our bonus structure, you can view additional information here. (https://jobs.lumen.com/global/en/compensation-information) We're able to answer any additional questions you may have as you move through the selection process.

As part of our comprehensive benefits package, Lumen offers a broad range of Health, Life, Voluntary Lifestyle and other benefits and perks that enhance your physical, mental, emotional and financial wellbeing. You can learn more by clicking here. (https://centurylinkbenefits.com)

Note: For union-represented postings, wage rates and ranges are governed by applicable collective bargaining agreement provisions.

Salary Range

Salary Min :

85230

Salary Max :

140000

This information reflects the base salary pay range for this job based on current national market data. Ranges may vary based on the job's location. We offer competitive pay that varies based on individual experience, qualifications and other relevant factors. We encourage you to apply to positions that you are interested in and for which you believe you are qualified. To learn more, you are welcome to discuss with us as you move through the selection process.

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