Workiva, Inc Senior Customer Marketing Manager in Missoula, Montana
The Senior Customer Marketing Manager will be responsible for developing our Workiva Advocates program -- identifying and developing champions and introducing them to opportunities that promote both their own expertise as well as the benefits of the Workiva platform.
The person in this role will develop a program of events and outreach that engages our Workiva Advocates throughout the year, and also supports other initiatives within the wider Customer Marketing team - Customer Advisory Boards, Customer Stories, User Groups, etc. This role will also be responsible for managing our relationship with third party review sites such as G2, growing our reference program, and will also spearhead special projects such as the Workiva Customer Awards.
Build a world-class customer advocacy program that celebrates our customers, equips them with the resources needed for growth, and tells the story of the impact that they've had on their organizations.
Define and execute or strategy for peer-to-peer review platforms, including G2, Trust Radius, Featured Customer, and more.
Grow our customer reference program by working with Sales and Customer Success to identify top accounts and customers.
Plan and execute our 2022 Customer Awards program, including identifying nominees, selecting and awarding winners, and celebrating their success in an awards event.
Track and analyze program and campaign performance to demonstrate ROI
Cultivate long-term relationships with Workiva customers, Customer Success, Marketing, and Sales.
Contribute to our Customer Marketing Ecosystem, including Customer Advisory Boards, Customer Stories, and User Groups.
What You'll Need
Undergraduate Degree or equivalent combination of education and experience in a related field.
5+ years experience
Experience in customer marketing
B2B SaaS experience
Passion for meeting people, getting to know them, and finding opportunities to highlight their expertise;
Dedication to providing best-in-class customer engagement and experiences;
Excellent project management skills with proven success in driving projects to completion;
Resourcefulness in connecting people and opportunities
A proven track record of working across teams and departments
Up to 25% travel
Working Conditions & Physical Requirements
Reliable internet access for any period of time working remotely, not in a Workiva office.
How You'll Be Rewarded
Base Pay Range in Colorado: $105,000- $138,000
Discretionary bonus typically paid annually
Restricted Stock Units granted at time of hire
The base pay range represents the low and high end of the hiring range for this job. Actual pay will vary and may be above or below the range based on various factors including but not limited to relevant skills, experience, and capabilities.
Where You'll Work
Our values drive how we work and who we hire. You will see these values ingrained in how we support our customers, work with team members, build our products and in the work environment we've created.
Customer Success: Always delight our customers.
Trust: Rely on each other.
Integrity: Do the right thing, every time.
Collaboration: Share resources and work together.
Innovation: Keep creating solutions and finding better ways.
Inclusion: Support a diverse community where we all belong.
Accountability: Be responsible for your success and failure.
We believe our people are our greatest asset, and our unique culture gives employees the opportunity to make an impact everyday. We give our employees the freedom and resources they need-backed by our culture of collaboration and diverse thought-to continue innovating and breaking new ground. We hire talented people with a wide range of skills and experiences who are eager to tackle some of today's most challenging problems.
At Workiva, you'll enjoy:
Fantastic Benefits: With coverage starting day one, choose from competitive health, dental, and vision plans on the largest physician networks available.
Casual Dress: Workiva has a casual work environment, most people wear jeans to the office.
Involvement: Ability to participate in Employee Resource Groups, (Women in Tech, Women in Sales, Ethnic Diversity, Veterans, Rainbow (LGBTQ), Remote Employees, Caregiving) Volunteering, Company wide celebrations, and more
Work-life Balance: We have competitive PTO, VTO and Parental Leave. We encourage employees to spend time enjoying life outside of work.
Learn more about life at Workiva:
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Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email .
Workiva supports employees in working where they work best - either from an office or remotely from any location within their country of employment. Effective October 18, 2021, proof of COVID-19 vaccination is required to visit any Workiva office, attend in-person meetings, or travel for business purposes.
Workiva is an Equal Employment Opportunity and Affirmative Action Employer. We believe that great minds think differently. We value diversity of backgrounds, beliefs, and interests, and we recognize diversity as an important source of intellectual thought, varied perspective, and innovation. Employment decisions are made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression genetic information, marital status, citizenship status or any other protected characteristic.